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“Our margins are falling while our turnover is increasing. How to identify the causes and reverse the trend?”
Deliverables:
A value chain analysis model to identify costs at each stage, as well as a matrix for prioritizing corrective actions based on their impact on the margin.
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“We have the impression of wasting money. How to streamline our expenses and invest in what really pays off?”
Deliverables:
A simplified financial dashboard with key performance indicators (KPIs) to be monitored monthly (turnover, gross margin, main expenses, etc.), and a method for calculating the ROI (return on investment) of various marketing investments.
“With the arrival of new employees, communication is becoming increasingly difficult and we no longer know who to turn to for a question.”
Deliverables:
The creation of a clear and accessible organizational chart for everyone, combined with the implementation of an internal communication tool (such as Slack, Teams or equivalent tool) with channels dedicated to the various departments and projects. A user guide will be given to all employees.
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“We are afraid of losing our best elements. How to motivate them and make them want to stay with us?”
Deliverables:
An anonymous employee satisfaction survey, followed by an action plan to improve the most critical aspects (remuneration, career prospects, recognition, work-life balance) and a system of bonuses / bonuses based on performance and commitment.
“We want to launch a new service, but we don’t know who it’s really aimed at, or how to sell it.”
Deliverables:
A persona workshop (ideal customer) with templates to fill in to precisely define the profile of the target customer, and a value proposition canvas to identify the key benefits of the service for this persona.
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“Our customers’ habits are changing, but we don’t know how to adapt our offer. Should we change our image? Launch new products?”
Deliverables:
A SWOT analysis (strengths, weaknesses, opportunities, threats) of the current offer, supplemented by a structured brainstorming to generate ideas for adapting the offer and new products, classified by order of priority and ease of implementation.
“The competitors are more numerous and more aggressive. How to differentiate yourself and attract new customers?”
Deliverables:
An in-depth competitive analysis (their strengths, their weaknesses, their strategies), followed by a positioning workshop to define a unique and sustainable competitive advantage.
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“Our company collects customers’ personal data, but we are not sure we are in compliance with the GDPR. How to make sure?”
Deliverables:
A GDPR compliance audit, including analysis of the data collection, storage and usage processes, drafting of a processing register, creation of compliant privacy and cookie management policies, and establishment of a procedure for managing requests from data subjects (right of access, rectification, deletion). It will also include employee training on best practices in personal data protection.
The deliverables involve a deeper analysis of the data and the context.
The deliverables help define a clear strategic direction.
The deliverables include detailed action plans.
The deliverables set up monitoring tools to measure progress.
The deliverables are designed to be adapted to the specificities of each company.
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